OLIO

What?

OLIO in an app that makes it possible for owners of a vegetable shop to get rid of their not marketable vegetables. These vegetables do not meet the beauty ideal and are for that reason not so popular. Olio has the solution.

The owner of the vegetable shop takes photos of the products, then he uploads these photos on the OLIO app. Users of the OLIO app can see the photos of the imperfect vegetables and decide which they want.

At last the consumers can pick up these products at the concerning vegetable shop or let them deliver at home. OLIO is made for countering the global problem of food waste. Ecological, environmentally aware, sustainable and idealistic people will love this app. OLIO was made in the UK at February 29th , 2016.

Why?

This app is made for people who’re Meaningful, Decisive, Ecological, environmentally aware, sustainable and idealistic. These same people also feel a strong need of doing something good for the environment / world.

All these good values / properties that I just mentioned mixed with modern technology are making this signal attractive and inspiring. The megatrends of

“recycling”, “sustainability”, “world improvement” and “growing use of apps” do the same for OLIO. I predict a great future for OLIO because the app responds to many good aspects, for example sharing economy.

I also think that OLIO is just the beginning of many apps that will make it possible for (shop) owners to get rid of not marketable stuff, like stuff with a damaged packaging.

Open world

OLIO ensures that imperfect vegetable won’t be forgotten, hidden and thrown away.

In fact puts it the imperfect vegetables in the spotlights. The whole offer of a shop is visible for the whole world, nothing is hidden and there are no secrets.

Source: http://www.trendhunter.com/trends/olio