Hello Fresh

What?

Saturday 3 october, I was in Maastricht for work (I sell shoes at Invito).

At 3 PM I got a break, and as usually I went to the “Bijenkorf” for some shopping.

Then I saw 2 people advertising for “Hello Fresh”, and of course the first thing I thougt was; I have to speak them and make a picture for my blog!

Three years ago “Hello Fresh” was founded by “Maartje Frederiks” in Amsterdam, The Netherlands. But now “Hello Fresh” is already in the whole Beneluxe !

What “Hello Fresh” is about, and how it works? You can order healthy and fresh groceries and recipes via an app or the internet. These will be deliverd at your home in 30 minutes for free! When the groceries and the recipes are deliverd , you can start with cooking a tasty, fresh and healthy meal ! This concept is especially made for; young moms and dads who lead a bussy life, and have no time to do the groceries or to come up with an recipe. But yet really want to eat healthy and fresh for their own health, and the health of their childeren! Of coure this concept is not only for young bussy moms and dads. It’s also for all the people who are 18+ and love to cook, expiriment with this reasonable new concept and are into eating healthy and fresh. But most of all, don’t love to do the groceries! The goal is; let so many as possible bussy families with childeren eat healthy, on a easy, fast and cheap way. And stimulate bussy students to choose more often for the healty way.

Why?

“Hello Fresh” is for lazy or to bussy people who love trying new things!

Furthermore it’s for people that have the needs of; eating healthy, self cooking, staying at home, cheap food and don’t have to do the groceries on their own.

I think “Hello Fresh” is attractive for me, and a lot off other people.

Because; it’s easy and healty, you can order the groceries and recipes online wherever you are, you don’t lose time by doing the groceries and looking for inspiration for a good recipe, there’re no shipping costs and the only and funniest part you have to do on your own is cooking! I really like cooking, and I’m sure more of you do!

I think this is a more girly trend, because girls often love to make time for cooking.

But of course cooking is universal, and man are great chefs too. I also think this concept is made for the middle class to rich people with a higher level of education among us.

I think this because off the advertising for and in the “Bijenkorf”, wich is an department store for wealthier people. The target groups are often women and men in the age class of 18 – 35 years, who have a bussy life and off course they’ve to love easy cooking and healthy eating! “Hello Fresh” is so far as it’s now because of the mega trends; online shopping, healthy eating and bussy families where moms and dads both work. This covers “Hello Fresh” completely, busy families where moms and dads both work order online the healthy and fresh groceries and recipes.

“Hello Fresh” has a great future, it’s becoming more and more popular. As example by the advertisings on the streets and television! Furthermore, there are more and more bussy people who have no time, love to cook and want to eat healthy !

The succes of “Hello Fresh” is already proved, they received the price for; “Most innovative e-commerce professional” of 2015! By the readers of trade magazine “Emerce”. The won with 36,1% of the votes !

“Hello Fresh” has many opportunity’s for the future, as example expand their recipes and making short cooking tutorials that explane how to cook.

sources:

https://www.hellofresh.com

http://www.distrifood.nl/branche-bedrijf/nieuws/2015/6/innovatieprijs-voor-oprichter-hellofresh-10191237

And the representers of "Hello Fresh" in Maastricht.